This is a redesigned Spotify logo created for my Branding class. Spotify will expand its audience with a bold rebrand, embracing a vintage yet playful aesthetic. This trendy, softer design aligns with Spotify’s personality while engaging a wider audience.
Spotify Rebrand
2021
Logo Design
I explored different logo iterations, experimenting with the ‘S’ symbol, fonts, and colors. Initially drawn to retro chrome type, I later simplified it for a cleaner, more fitting music brand aesthetic.
Process
New Logo Design
